Hijos de Rivera, the renowned Spanish company behind Estrella Galicia, has recently launched its SIRAP Envases line to strengthen its presence in the HORECA channel (hotels, restaurants, and cafés). With this new line, Hijos de Rivera aims to offer innovative and sustainable packaging solutions, tailored to the specific needs of the hospitality sector, reaffirming its commitment to quality and personalized service.
This initiative expands its portfolio, maintaining its focus on high-quality and sustainable products, values that the company has prioritized throughout its history.
Achieved Results
The SIRAP Envases line has allowed Hijos de Rivera to consolidate its presence in the HORECA channel and expand its customer base, reinforcing its brand image as committed to innovation and environmental responsibility.
Customer Benefits
HORECA sector clients have gained access to more sustainable packaging solutions, specifically designed for their needs, improving brand perception and aligning with the environmental responsibility values that this market values.
Innovation and Environmental Impact
This project stands out for its focus on the circular economy through the use of recyclable materials and the design of packaging with a lower environmental impact. Hijos de Rivera has reinforced its commitment to sustainability and innovation by integrating these practices into a key sector like hospitality.