PPWR compliance
for businesses
You buy, pack or sell. Who is responsible?
Commissioning branded packaging, importing a product or distributing it can create different responsibilities. Your role depends on each operation. We review your activities, packaging and markets to identify your obligations. A business may have several responsibilities. Explore the distinction between manufacturer and EPR producer.
Conformity: what is your role?
You may have obligations as a manufacturer, importer or distributor.
- Commissioning packaging under your brand may give you manufacturer responsibilities.
- Importing from outside the EU requires specific checks.
- Distribution also involves verifying certain requirements.
We identify who must demonstrate conformity and which documents you need.
EPR producer: what must you do?
We identify who qualifies as the producer for EPR purposes in each market.
- We review where you introduce your products.
- We analyse your customers and sales channels.
- We identify applicable registration, financing and reporting obligations.
Your business may have both conformity and EPR obligations.
REQUEST INFORMATION ABOUT THE PPWR
Your packaging must comply. And prove it.
What does the PPWR change for your business?
- Technical documentation and EU declaration of conformity. Identify who is responsible, what must be declared and which evidence is needed.
- Recyclability. Review the requirements affecting design and materials.
- Recycled content. Determine the requirements for your plastic packaging.
- Reuse. Check applicable obligations and targets.
- Minimisation. Assess weight, volume and empty space.
- Labelling. Prepare the required information according to the applicable timeline.
- Restricted substances and formats. Identify the packaging references requiring attention.
Each requirement has its own scope and deadline. We help you prioritise what applies to your business.
From questions to an action plan
- We analyse your activities. Products, packaging, suppliers and markets.
- We clarify your role. We identify your responsibilities in each operation reviewed.
- We review packaging and documents. We identify gaps and adaptation needs.
- We define the conformity work. We clarify which documents to collect, prepare or review.
- We organise the actions. We prioritise tasks, deadlines and internal coordination.
- We support you. We assist implementation and monitoring within the agreed scope.
What would you like to clarify first?
Start with an initial overview of your packaging or the impact of the PPWR on your business. Self-assessments do not replace a technical review: to clarify your obligations, tell us about your case.
Packaging EPR self-assessment
What obligations could your packaging create?
Tell us how you buy, use and market it. Discover which aspects need reviewing.
PPWR self-assessment
How does the PPWR affect your business?
Assess your situation and identify potential obligations and areas requiring attention.
What does our service include?
Your role clarified. Your documentation reviewed. Your priorities defined.
PPWR TIMELINE
Your next steps, in perspective
Understand the key milestones and plan what your business needs to prepare.
February 2025 Entry into force
The PPWR enters into force on 11 February 2025.
12 August 2026 General application
General application begins, with obligations subject to specific dates and transitional provisions.
From 2028 Next adaptation milestones
Labelling, compostability and deposit-return systems follow their own timelines, conditions and exceptions.
2030 and beyond Design and circularity
Recyclability, recycled content, reuse and minimisation requirements progress according to the packaging and requirement concerned.
Each requirement has its own deadlines, conditions and exceptions. Review those that apply to your packaging.
See the full timelineYour PPWR questions answered
The PPWR is Regulation (EU) 2025/40 on packaging and packaging waste. It sets requirements for packaging and obligations for the operators involved in its marketing.
Different operators in the packaging supply chain. Obligations depend on the activities, packaging type and operations involved.
Yes. This can happen when you commission packaging under your name or brand. The conditions of the operation and applicable exceptions must be reviewed.
Yes. For example, you may import some product references and distribute others. Each operation should therefore be analysed separately.
These are distinct roles. A business may qualify as both, but conformity obligations and EPR obligations must be identified separately.
The manufacturer for PPWR purposes assumes responsibility for the declared conformity. External support does not remove that responsibility.
It depends on your role and the documentation received. You need to check which packaging it covers, which requirements it addresses and what additional information is needed.
Technical documentation brings together technical information and evidence. The declaration states conformity under the responsibility of the relevant operator. The two must be consistent.
Not necessarily. A review distinguishes where changes are needed and where documentation or processes need completing.
The self-assessment provides initial guidance. A technical assessment examines the specifics of your business and defines concrete actions.
Tell us which packaging you use, how you buy it and where you market it. We will define the analysis and support your business needs.
Be ready for your customer’s next question
“Who signs?” “Which document is missing?” “Is this our responsibility?”
Clarify your responsibilities and move forward with a plan. Tell us which packaging you use, how you buy it and where you market it.
TALK TO HEURA ABOUT THE PPWR →
Looking for more answers? Read our EPR and PPWR frequently asked questions. Related guides: PPWR timeline · preparing an adaptation plan · manufacturer and EPR producer.